Disney is taking all their animated classics and making them into feature films. If it was an animated success it is now becoming a film with real, live actors taking on the parts of princesses, beasts and fairy godmothers. But now the animation giant has hit a glitch while trying to find an actor to take on the part of Aladdin and social media has gone wild, suggesting actors to become the diamond in the rough and tell the gene his three wishes. With such an uproar of attention payed to animated movie magic, it is no surprise to hear that animation can help social media campaigns grow and grow and grow.

We all know that social media is a means that almost all of us use on a daily basis, it has become our immediate way of communicating and an easy means to know what is going on in the world and the market around us. So, when a company is coming up or fine-tuning its marketing strategy it is obvious that social media will and should be on the top of the list, but what should be included? We could go on and on, but as the rumoured upcoming feature film Aladdin is what social media is concerned with at this time, we will go with why we should use animation in our social media marketing strategy.

  1. Attention, attention, attention – as human beings our attention can’t be held for very long and it is very hard for it to be grabbed by something in the first place. This is why using animation in your creative mix will more likely grab users’ attention and keep it long enough to inform them about your products and services.
  2. Creativity – yep, there is a lot of competition out there and it is getting harder to stand out from the crowd. This is why creativity is becoming even more important and animation is a very creative way to get your message across. It can be short, colourful, have a story-line, different characters, and whatever else you can think of to attract users and get your company, products and services to shine.
  3. Showing emotions – animation can take many different forms. As we mentioned above, it can pretty much support whatever imagination your marketing team has but whatever the case, it should be well-thought out in order to be aesthetically pleasing and touch users on an emotional level. This can be done by following a story -line, creating characters, ideas or images that users will identify with, creating a mood that goes with what you are trying to get across, selecting colours to match the band or target audience and including appropriate background music.
  4. It is easy to share – let’s face it, everyone loves animation so once an animation is good, people will want to share The more shares, the more traffic, the more traffic the more users, the more users the more interest in your company’s website and – last but not least -the more sales.