Even now that pictures, videos and animations are all the rave when it comes to promotion and marketing, written content is still very much needed. It does not compliment moving pictures or images that may tell a story all on their own, it adds to them because words do things that images and videos cannot;...Read More

So, 2016 is coming to a close. In content marketing terms, it has had a lot of highs and any business that has an online presence knows the power of using social media to get your products sailing to a selling heaven, to cut a large slice of market share and also gain customers that...Read More

People have always told stories. Take Homer, for example, he is considered to be the first and greatest epic poet. He was blind and couldn’t write his stories down, and yet his tales of great wars and tragedies have survived throughout the ages. This is because the Iliad and the Odyssey were told in the...Read More

Content curation is a beautiful thing in that it still allows you to establish yourself as an authority in your field, even if the original content wasn’t created by you in the first place. In saying that, content curation does come with it other challenges. If you think about it, marketers are selecting content sourced...Read More

There is one golden rule that content creators or marketers often seem to forget and it’s that the content that you produce for search is not necessarily going to cater to what your audience wants to engage with on social media. And the Content Marketing Institute (CMI) explains this why.   Search content Search content...Read More

We are constantly bombarded with 100 different bits of information telling us what we should be doing with content marketing. In this article, we decided to focus on what you shouldn’t be doing – and why – when designing and implementing a content marketing plan. 1. You’re making it all about quantity. No. no. no....Read More

To clarify things from the start, let’s define what a business blog actually is. First and foremost – it’s a post ‘that’s about a particular subject matter related to your business’. Thank you for the explanation Hubspot. And how does business blogging differ from regular blogging? Hubspot clarifies this rather beautifully. You see, unlike a...Read More

It goes without saying that creating epic content today is crucial. Problem is, if you don’t do what you can to get that content viewed, well, what good is it then? Nobody’s saying that having your content noticed isn’t a challenging task – it absolutely can be. But when your audience pretty much consists of...Read More

Neil Patel’s recent blog ‘How to Create the Perfect Call to Action’ certainly addresses the how-to in writing that call-to-action copy that will not only attract your target consumers but also increase your conversions which – let’s be honest – is the primary objective of most businesses. So we thought to summarize a few of...Read More

We all know epic content creation is key in establishing and maintaining online presence. It’s that blend of content that draws an audience in and keeps them engaged with your brand. Thing is, being successful in converting that audience into actual customers is where the real challenge actually lies. So what are those little nuggets...Read More