As COVID-19 led to an increase in number of businesses moving online, more and more people began to realize the importance of a strong digital presence. Consumers are likely to search for products or brands and look through their web pages before making a purchasing decision. A well-designed and modern website can help you create a strong impression on the visitor and convince them to return again too.
According to a study, it takes only 50 millisecond for an individual to form a judgment about the web design. So with user-friendly layout and easy to navigate options, you can attract higher traffic and encourage people to sign up for offers, buy a product or avail any service.
Here are ten highly important components of a modern website design that can help businesses achieve desired growth.
- Visual Hierarchy
This is one of the first things that designers focus upon during the beginning. Visual hierarchy is basically the order of elements that people can view on a page. The arrangement can be according to size, color contrast, styles, typography and white space. It is important to draw attention towards imagery, fonts or icons that make the website easier to navigate and tell visitors what the business is about.
Mostly, modern website designs have the logo design in the top left for higher visibility. If you are in the service or consulting industry, you can consider a professional logo designer for an appealing symbol. The position or placement of the brand identity design ranks highly in the visual hierarchy so it is crucial for designers to make sure that it’s prominent.
- Responsive Layout
Since a lot of people use their smartphones to search for businesses or products, you want to make sure that the website is optimized for smaller screens. It is a good idea to create a minimalist layout and reduce the elements on the main page. This way, the website can adapt to different resolutions and load quickly on any device.
- Interactive Hero Image
The large imagery on the home page can immediately attract visitors and encourage them to stay for a long time. For a modern website design, you could add an interactive hero image with overlapping content and a call-to-action. They are usually large and cover the background above the fold so that people can scroll through easily.
- Hamburger Menu
You can make your website user-friendly and minimalistic by adding a hamburger menu that has a list of all the categories or landing pages. This way, people don’t have to look for specific options and can find everything they are looking for in one place. The hamburger menu is defined by the ‘three horizontal lines that give them the shape of the food item’.
By incorporating this feature in your web design, you can reduce the clutter on the page and increase loading speed as well.
- Flat Design
When it comes to making a website responsive and user-friendly, having a flat design can work wonders. This can eliminate additional features from the web page and allow people to focus on the important elements. Essentially, a flat or semi-flat is about clarity and helps avoid confusion as there are no shadows or any other dimensions. Visitors can get a close look at images or typography without getting lost in elaborate design elements.
- Short Videos
This is a great way to engage the visitors and convey the right message. People tend to watch videos which highlight important information and details about a product or brand. You can add a short video that can be featured on the home page below the fold. It can highlight a bestselling item or tell visitor the inspiring story of the business.
- Clear Product Images
If you are setting up an ecommerce platform or marketplace, it is a good idea to include high quality and clear product photos. This can help consumers make a decision quickly and give them a closer look at the item. Focus on optimizing the images for SEO so they can improve the ranking of the website on a search engine such as Google and are visible on various screens as well.
- Balance Of White Space
You may come across many websites using white space to their advantage and creating an attractive layout. This can work quite well as it immediately catches the eye of the visitor and makes it easier for them to bypass the clutter. It can add to the appeal of the website and is quite a crucial factor in modern website design.
- Optimized Speed
It is very important for the web page to load within seconds and engage the visitor instantly. Websites which take a long time can lose people and have a higher bounce rate. By optimizing the images and content, you can increase the speed by one or two seconds which can convince the people to explore.
- FAQ Section Or Page
While you may be planning for an FAQ page for the website, it is a good idea to add a small section on the home page. People can scroll down and find answers to common questions that they may have about the business, its products or services.
These are the ten critical components of a modern web design that professionals should focus on before starting the process. By keeping them in mind, you can create an interactive and responsive website that generates high traffic and has a high conversion rate.