It’s undeniable that looks are everything today.
The same could be said for a company’s logo or website.
Visual layouts. Pictures. Design. Style. They all matter. A lot.
Why? Because they are the face upon which someone will form an impression about your brand. And ultimately, you want that impression to be phenomenal.
In devising a design strategy, one needs to always remember that people are quintessentially visual creatures. So you need to be sure that in the creation of your company’s logo, you cater to that trait.
Logo trends change continuously being that art, technique and design are constantly evolving.
So we decided to find out what the trends are for logo design in 2015 and this is what we discovered:
An art form in itself, better use of typography is increasing exponentially. With the advent of all things digital, custom letterforms are becoming more and more popular. This is not to say that traditional letterform artistry has seen its last days, rather, it is catching up to the tools and techniques that a digital era has revolutionised.
2. Gradient Mesh. Linear Gradients
A number of web based companies are turning to gradient mesh, a grid-based painting technique, and linear gradients, by which at least two colour stops must be defined, in their logo design.
3. Low Polygon
One of the most popular forms of logo designs is the use of low polygon technique which originates from 3D softwares including Maya, C4D, Adobe Illustrator, and others. In 2014 it was used predominantly in backgrounds and wallpapers.
4. Simplicity and Honesty
Consumers are drawn to authenticity. This needs to translate in the design of a logo. In response, logos will become simpler, cleaner, and more genuine.
5. Not Uppercase. Lowercase
Uppercase letterforms are now having to compete with their lowercase counterparts. Many designers are turning to logos containing lowercase lettering, using its intrinsic playful nature to simultaneously integrate professionalism as well as humanistic and likable appeal.
6. Vintage Design
A turn to vintage art form in logo design has become commonplace amongst companies for whom having a creative edge is tantamount. This includes interior firms, photographers, advertising companies, and many others.
7. Negative Space
Negative space is defined as the space around and between an object in an image. The simplicity of this design element is what ups its visual impact making it an increasingly popular go to logo design option.
8. Overlapping Technique
Another widespread technique, introduced by epic logo creator George Bokhua, which involves two design elements overlapping each other with shading to form a shadowed logo design.
9. Hand drawn illustrations, Hand Lettering and Calligraphy
In the move to bolder colours and stronger fonts, many designers are looking to differentiate themselves from others through the use of challenging and unique logo design, such as hand-drawn illustrations, hand lettering and even calligraphy.