A logo epitomises everything a business stands for; the services or products offered, reliability, consistency, trustworthiness, anything that makes the business distinctive. It’s a promise to the customer about what your business represents. And it’s what links you to the customer and what the customer will use to recognise your ...
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Content marketing and social media go hand in hand. It’s a synergy that only works because the one absolutely needs the other. Without content, social media platforms would have nothing to deliver to their audience. And without social media there would be no channels for content to be distributed. The ...
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Content marketing isn’t about creating content for its own sake – it’s about engaging prospective buyers and generating leads. It’s about identifying your audience and understanding their needs and using this as the basis upon which your content is created. Buyer personas To be successful with content marketing your ...
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5 Titbits Of What You Thought You Knew About Blogging – But Didn’t Blogging seems like a relatively easy task to undertake – and you know it’s something that your business needs to implement as part of its content marketing strategy. So you start. Problem is, your blogs aren’t getting ...
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Google’s new Mobile-Friendly ‘Apocalyptic’ Algorithm is almost here! Google is releasing a mobile-friendly algorithm which will serve as a ranking signal for your website. It’s due for launch this April 21st. And all the world’s gone mad, going so far as to call this launch the mobilepocalyse, mobilegeddon, mobocalypse or ...
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It goes without saying that a brand without online presence is going to struggle to compete in a market that is all about digital interaction. The marketing landscape has evolved and this evolution has seen the internet dominate brand growth. So what does this mean for your business? Well, at ...
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It’s insane to think just how technological innovation has revolutionised social interaction. With the move of practically everything to online platforms, the internet has become this limitless source of information. As a result, the consumer today is a much smarter individual than the consumer of yesterday. What does this mean ...
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The creation of the logo of a business is not enough for the protection of the business activities of the company. Very often, businesses and companies start marketing and advertising their services and products without obtaining any protection of their trademark. This can create a number of significant problems to ...
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In order to understand the importance of epic branding, you probably first need to know what branding actually is. You see, branding is more than just a static definition of your product or services. It’s the perception that you create about that product or service that not only differentiates you ...
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It’s undeniable that looks are everything today. The same could be said for a company’s logo or website. Visual layouts. Pictures. Design. Style. They all matter. A lot. Why? Because they are the face upon which someone will form an impression about your brand. And ultimately, you want that impression ...
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