Content marketing and social media go hand in hand. It’s a synergy that only works because the one absolutely needs the other. Without content, social media platforms would have nothing to deliver to their audience. And without social media there would be no channels for content to be distributed. The questions that remain though are...Read More

Content marketing isn’t about creating content for its own sake – it’s about engaging prospective buyers and generating leads. It’s about identifying your audience and understanding their needs and using this as the basis upon which your content is created.   Buyer personas To be successful with content marketing your content needs to be tailored...Read More