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First thing first, before you can send any emails out as part of your campaign you first have to have a list of email addresses where your emails will find a home. Next ask yourself is this person I want to approach still in the same position? It is no good trying to reach a...
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All romantics will agree that there is nothing like a physical book, the feel of flipping through pages, the texture and the smell of a good book. IKEA played with this idea with the advert Experience the power of a bookbook, an idea that was shared on social media and hailed a great ad. But...
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There is no doubt that in today’s business world – whatever that business may be – that you need a social media presence to be noticed, to sell and to get that market share needed to make it in a big, and very competitive corporate environment. All this means that the way marketing used to...
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There is one golden rule that content creators or marketers often seem to forget and it’s that the content that you produce for search is not necessarily going to cater to what your audience wants to engage with on social media. And the Content Marketing Institute (CMI) explains this why.   Search content Search content...
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Neil Patel’s recent blog ‘How to Create the Perfect Call to Action’ certainly addresses the how-to in writing that call-to-action copy that will not only attract your target consumers but also increase your conversions which – let’s be honest – is the primary objective of most businesses. So we thought to summarize a few of...
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