If beauty is in the eye of the beholder, then a company’s image and sign of excellence must be in its logo. This is why it is so important to get the logo just right according to your company’s needs and its positioning in the market. Here are a few tips on how to make...Read More

There are different signs for knowing you need rebranding in your business. Rebranding is the part and parcel of most businesses. It is necessary if you want to keep your business in shape. Companies that don’t employ rebranding risk slipping away from competition. Overlooking rebranding can also make a company lose money, opportunities and time....Read More

So you have designed the logo you think will work best for a company, you have done all your research, played around with ideas and now the logo is ready to take on a life of its own, but before you hand it over to the marketters who will let it loose into the market...Read More

When designing a logo it is essential to understand the psychology of colours. Colours are a pathway to convey meaning and instigate emotion through your logo designs. It can be a very powerful non-verbal form of communication as the human mind is programmed to respond in various ways to different colours. Colour plays a vital...Read More

A logo epitomises everything a business stands for; the services or products offered, reliability, consistency, trustworthiness, anything that makes the business distinctive. It’s a promise to the customer about what your business represents. And it’s what links you to the customer and what the customer will use to recognise your company. But before you can...Read More

In order to understand the importance of epic branding, you probably first need to know what branding actually is. You see, branding is more than just a static definition of your product or services. It’s the perception that you create about that product or service that not only differentiates you from your competitors, but that...Read More