The third Visual Designers’ Meeting or the Graphic Stories Cyprus event is getting ready to hit Nicosia in March for the third year. It is the perfect meeting place for graphic artists to get together, learn from each other, get insight into modern graphic art and be inspired to create their own graphic story. The...Read More

Today’s consumers want more than just information. Yes, they want to know the specifications of a product or service, but this isn’t what actually makes them buy. In fact, if you are just using your content to spout facts, you are missing out on important opportunities to keep your customers engaged over the long-term. Here...Read More

We all build websites with the ultimate goal of getting a lot of traffic and converting it into revenue. Still, most people don’t realize that with higher traffic there are more risks to your domain security. Furthermore, it is much harder to optimize a website to function at an optimal speed. With that in mind,...Read More

In the realm of the social media tool kit for business, there are many devices and instruments that can be taken out at any time to tweak the mix and keep the promotional value of your business ranking highly. But, as with all tools, there are some that hardly ever see the box as they...Read More

There are different signs for knowing you need rebranding in your business. Rebranding is the part and parcel of most businesses. It is necessary if you want to keep your business in shape. Companies that don’t employ rebranding risk slipping away from competition. Overlooking rebranding can also make a company lose money, opportunities and time....Read More

So, 2016 is coming to a close. In content marketing terms, it has had a lot of highs and any business that has an online presence knows the power of using social media to get your products sailing to a selling heaven, to cut a large slice of market share and also gain customers that...Read More

A long time ago, probably in elementary school, you studied the color wheel. It was a way for you to put a word—green, for example—next to a hue you recognized. But the color wheel serves another important function. It’s a guide for all of us to determine what colors work well together, and what color...Read More

First thing first, before you can send any emails out as part of your campaign you first have to have a list of email addresses where your emails will find a home. Next ask yourself is this person I want to approach still in the same position? It is no good trying to reach a...Read More

All romantics will agree that there is nothing like a physical book, the feel of flipping through pages, the texture and the smell of a good book. IKEA played with this idea with the advert Experience the power of a bookbook, an idea that was shared on social media and hailed a great ad. But...Read More

So you have made the big decision to go it alone, to be your own boss and plunge into the new and exciting world of freelancing. It may not have been an easy decision but now you are committed to going for freelance gold full-time, you want to schedule work to be done when it...Read More