The industry of Web Design is both exciting and diverse and one that is constantly shifting and evolving. Website design is the tool for presenting a product or service, a way of connecting with an audience and presenting them with an opportunity to get to know a brand. Of course there are basics to web...Read More

A great website isn’t something that happens in a matter of minutes, it needs a lot of work and a great deal of effort if you want it to be successful. It comes down to a number of issues including: Understanding your customers Knowing your business objectives Creating an innovative and at the same time...Read More

When designing a logo it is essential to understand the psychology of colours. Colours are a pathway to convey meaning and instigate emotion through your logo designs. It can be a very powerful non-verbal form of communication as the human mind is programmed to respond in various ways to different colours. Colour plays a vital...Read More

A logo epitomises everything a business stands for; the services or products offered, reliability, consistency, trustworthiness, anything that makes the business distinctive. It’s a promise to the customer about what your business represents. And it’s what links you to the customer and what the customer will use to recognise your company. But before you can...Read More

Content marketing and social media go hand in hand. It’s a synergy that only works because the one absolutely needs the other. Without content, social media platforms would have nothing to deliver to their audience. And without social media there would be no channels for content to be distributed. The questions that remain though are...Read More

Content marketing isn’t about creating content for its own sake – it’s about engaging prospective buyers and generating leads. It’s about identifying your audience and understanding their needs and using this as the basis upon which your content is created.   Buyer personas To be successful with content marketing your content needs to be tailored...Read More

5 Titbits Of What You Thought You Knew About Blogging – But Didn’t Blogging seems like a relatively easy task to undertake – and you know it’s something that your business needs to implement as part of its content marketing strategy. So you start. Problem is, your blogs aren’t getting the response you anticipated. They’re...Read More

Google’s new Mobile-Friendly ‘Apocalyptic’ Algorithm is almost here! Google is releasing a mobile-friendly algorithm which will serve as a ranking signal for your website. It’s due for launch this April 21st. And all the world’s gone mad, going so far as to call this launch the mobilepocalyse, mobilegeddon, mobocalypse or even mopocalypse. So what is this...Read More

It goes without saying that a brand without online presence is going to struggle to compete in a market that is all about digital interaction. The marketing landscape has evolved and this evolution has seen the internet dominate brand growth. So what does this mean for your business? Well, at the very least, you need...Read More

It’s insane to think just how technological innovation has revolutionised social interaction. With the move of practically everything to online platforms, the internet has become this limitless source of information. As a result, the consumer today is a much smarter individual than the consumer of yesterday. What does this mean for a brand? A lot...Read More