There is no doubt that in today’s business world – whatever that business may be – that you need a social media presence to be noticed, to sell and to get that market share needed to make it in a big, and very competitive corporate environment. All this means that the way marketing used to...Read More

Facebook may have stared out as a social media platform for university students to connect, but in its 12 year existence, it has become a very effective tool for businesses to advertise and attract customers. According to The Statistics Portal, as of the fourth quarter of 2015, Facebook had 1.59 billion monthly active users worldwide...Read More

Content curation is a beautiful thing in that it still allows you to establish yourself as an authority in your field, even if the original content wasn’t created by you in the first place. In saying that, content curation does come with it other challenges. If you think about it, marketers are selecting content sourced...Read More

Content marketing and social media go hand in hand. It’s a synergy that only works because the one absolutely needs the other. Without content, social media platforms would have nothing to deliver to their audience. And without social media there would be no channels for content to be distributed. The questions that remain though are...Read More

It’s insane to think just how technological innovation has revolutionised social interaction. With the move of practically everything to online platforms, the internet has become this limitless source of information. As a result, the consumer today is a much smarter individual than the consumer of yesterday. What does this mean for a brand? A lot...Read More