Accounting can be intimidating, time consuming and, if you are using a standard accounting software system, expensive for a small business. Not anymore with FreshBooks, a cloud accounting software designed exclusively for service-based small businesses, even if the people behind it do say so themselves. But let’s break it down and see why millions of...Read More

Content curation is a beautiful thing in that it still allows you to establish yourself as an authority in your field, even if the original content wasn’t created by you in the first place. In saying that, content curation does come with it other challenges. If you think about it, marketers are selecting content sourced...Read More

There is one golden rule that content creators or marketers often seem to forget and it’s that the content that you produce for search is not necessarily going to cater to what your audience wants to engage with on social media. And the Content Marketing Institute (CMI) explains this why.   Search content Search content...Read More

We are constantly bombarded with 100 different bits of information telling us what we should be doing with content marketing. In this article, we decided to focus on what you shouldn’t be doing – and why – when designing and implementing a content marketing plan. 1. You’re making it all about quantity. No. no. no....Read More

Search Engine Optimization. SEO. Astonishing how so few words can conjure up feelings of overwhelming angst because of the complexities that doing SEO seems to imply. Here’s the thing though. Like most things in the online world, with a little bit of research and concerted effort, you should be able to teach yourself enough about...Read More

To clarify things from the start, let’s define what a business blog actually is. First and foremost – it’s a post ‘that’s about a particular subject matter related to your business’. Thank you for the explanation Hubspot. And how does business blogging differ from regular blogging? Hubspot clarifies this rather beautifully. You see, unlike a...Read More

It goes without saying that creating epic content today is crucial. Problem is, if you don’t do what you can to get that content viewed, well, what good is it then? Nobody’s saying that having your content noticed isn’t a challenging task – it absolutely can be. But when your audience pretty much consists of...Read More

One fourth of your website’s visitors will abandon your site if it doesn’t load for them in under 4 seconds. Slow website speeds can affect your site in more ways than you may realize: if your site takes too long to load, you run the risk of losing traffic, customers and ultimately sales. If your...Read More

Neil Patel’s recent blog ‘How to Create the Perfect Call to Action’ certainly addresses the how-to in writing that call-to-action copy that will not only attract your target consumers but also increase your conversions which – let’s be honest – is the primary objective of most businesses. So we thought to summarize a few of...Read More

We all know epic content creation is key in establishing and maintaining online presence. It’s that blend of content that draws an audience in and keeps them engaged with your brand. Thing is, being successful in converting that audience into actual customers is where the real challenge actually lies. So what are those little nuggets...Read More